Welcome to Excellence
The Power of Sport to
Shape Lives &Communities
Expert consulting for athletes, teams, and organizations. We help you navigate the complex world of sports management with strategic guidance and proven expertise.
Diversity & Inclusion Advocacy
Championing equity and representation in sports through research, strategy, and actionable frameworks for organizations committed to social progress.
Thought Leadership
Contributing insights through essays, articles, and speaking engagements on the evolving landscape of sports and society.
Academic Excellence
Master's in Sport Management - UT Austin
Bachelor's with Honors - UT Austin
Specialized in Sport Business & Analytics
How I Contribute
Advocating for progress in sports through education, research, and meaningful conversation
Sports Culture Analysis
Exploring how sports reflect and shape society, examining the intersection of athletics, culture, and community impact.
Research & Analysis
Academic and practical research on gender equity, diversity initiatives, and progressive movements within the sports industry.
Educational Workshops
Engaging talks and workshops on sport management, social justice in sports, and the business of athletics for students and professionals.
Consulting & Advisory
Strategic guidance for athletes, teams, and organizations looking to align their values with social impact and inclusive practices.
Expertise & Background
A unique blend of academic knowledge, hands-on experience, and genuine passion for advancing the sports industry
Professional Experience
Sport Operation Management
Digital Media & Marketing
Data Analytics & Research
Core Competencies
Strategic Planning & Consulting
Performance Analytics
Brand Development
Legal Compliance & Contracts
Passionate About
Diversity & Inclusion in Sports
Athlete Advocacy
Gender Equity Intiatives
Community Impact Through Sports
"Franco's strategic guidance transformed my career trajectory. His expertise in athlete representation and contract negotiation helped me secure the best deal possible while maintaining my focus on performance."
Sarah Mitchel
Professional Track Athlete
Meet Franco Estrada
I'm a passionate sports enthusiast and a firm believer in the power of sport to shape lives, cultures, and communities. Since I was a kid, I've been fascinated by how sports reflect and influence society — from diversity and gender equity to social progress and global unity.
Currently pursuing my academic journey in Sport Management at the University of Texas at Austin, I use this platform as my personal space to share reflections, essays, and experiences that explore the intersection of sports, society, and business.
Whether you're an athlete, fan, student, or leader, I hope what you find here resonates with you and inspires continued advocacy for sports, athletes, and the broader business of sport. Let's keep the conversation going and keep moving sports forward — together.
Austin, Texas
Franco Estrada
5+
Years Experience
30+
Projects Completed
16+
Clients Served
10+
Industry Sector
What Cleints Say
Real results from athletes, coaches, and organizations who've elevated their game with strategic consulting
"Working with Franco has been a game-changer for our program. His data-driven approach to player development and team analytics has elevated our performance to championship levels."
Marcus Rodriguez
College Basketball coach
"From navigating NCAA regulations to planning my professional career, Franco has been an invaluable mentor. His understanding of the sport management landscape is unmatched."
Alex Thompson
Rising Basketball Star
March 15, 2025
International Sport Analysis: Golf
More than ever before, it has become more apparent the influence money has on the sports industry, as those with the most cash are able to revolve everything around sports.
Reflections & Essays
Personal perspectives on sport, society, and the journey toward a more inclusive future
March 8, 2025
International Sport Analysis: Golf
More than ever before, it has become more apparent the influence money has on the sports industry, as those with the most cash are able to revolve everything around sports.
February 28, 2025
International Sport Analysis: Golf
More than ever before, it has become more apparent the influence money has on the sports industry, as those with the most cash are able to revolve everything around sports.
Let's Keep Moving Sports
Forward — Together
Join the conversation about creating a more inclusive, equitable, and impactful sports culture for everyone.